PR Agency
Press Relations are a vital component of a brand’s communication strategy. They provide a powerful amplifier, whether for a brand launch, a product release, or to highlight a marketing activation.
Our expertise
At ODW, PR is seamlessly integrated into your communication strategy. We help you craft a powerful brand storytelling and identify key messages that will be picked up by the press and remembered by your audience.
To create buzz and provide valuable content for the media, we design tailored strategies that may include original formats such as keynotes, press trips, or bespoke events.
Depending on your project, we offer support across traditional PR (press, regional newspapers, etc.) as well as digital PR, including influencer marketing.
Our support
- Development and implementation of the PR strategy;
- Writing press releases, press kits, invitations, and more;
- Sourcing, contacting, and distributing communication materials;
- Following up and maintaining relationships with journalists and influencers;
- Organization, coordination, and management of PR events;
- Monitoring media coverage and providing detailed reporting.
FAQ
What distinguishes ODW as a PR agency in France?
What distinguishes ODW as a PR agency in France?
ODW is a Paris-based PR agency that builds strategic brand visibility by aligning PR initiatives with broader communication objectives.
Our expertise lies in crafting media angles that resonate in the French context and activating our strong network of national and sector-specific journalists to secure high-value coverage.
Our expertise lies in crafting media angles that resonate in the French context and activating our strong network of national and sector-specific journalists to secure high-value coverage.
How does ODW adapt PR strategies to the French media landscape?
How does ODW adapt PR strategies to the French media landscape?
The French press ecosystem is built on strong editorial independence and a preference for meaningful, non-commercial stories.
ODW leverages its relationships with journalists and editors to pitch content with real added value - from innovation to CSR to cultural resonance.
We avoid “one-size-fits-all” pitches and always tailor messages by outlet and journalist profile.
ODW leverages its relationships with journalists and editors to pitch content with real added value - from innovation to CSR to cultural resonance.
We avoid “one-size-fits-all” pitches and always tailor messages by outlet and journalist profile.
What are the specific challenges of managing PR in France?
What are the specific challenges of managing PR in France?
France has a deeply segmented media landscape:
- national dailies (Le Monde, Libération);
- weekly opinion leaders (L’Obs, Le Point);
- business press (Les Échos);
- specialized verticals (beauty, tech, food, luxury…).
- local press (Ouest France, Le Parisien,…).
How does ODW build and maintain media relationships?
How does ODW build and maintain media relationships?
ODW doesn’t rely on generic press distribution tools. We build long-term relationships with key journalists by understanding their editorial line, responding to their needs, and offering tailored, newsworthy stories.
We also host press breakfasts, one-on-one meetings, and custom media activations to strengthen the link between brands and the media.
We also host press breakfasts, one-on-one meetings, and custom media activations to strengthen the link between brands and the media.
What PR services does ODW provide?
What PR services does ODW provide?
Our PR agency services include:
- Strategic media positioning and messaging
- Press release and press kit creation (in French and/or English)
- Targeted media outreach and pitching
- Relationship building with national and niche journalists
- Event-based PR (press trips, product launches, exhibitions)
- Real-time media monitoring and analysis
- Crisis and reputation management
How does ODW work with French influencers alongside traditional media?
How does ODW work with French influencers alongside traditional media?
In France, PR and influence are increasingly interconnected. ODW combines press relations with influencer activations to amplify campaigns.
We map the most credible voices in each sector and coordinate narratives that bridge editorial and creator ecosystems - from journalists to TikTokers.
We map the most credible voices in each sector and coordinate narratives that bridge editorial and creator ecosystems - from journalists to TikTokers.
Can ODW manage bilingual or international PR campaigns from France?
Can ODW manage bilingual or international PR campaigns from France?
Absolutely. ODW handles campaigns in both French and English, adapting tone and formats depending on the market.
We coordinate with international PR teams when needed but ensure that the French angle remains coherent, especially when working with foreign brands entering the French market.
We coordinate with international PR teams when needed but ensure that the French angle remains coherent, especially when working with foreign brands entering the French market.
How is the success of PR campaigns measured in France?
How is the success of PR campaigns measured in France?
Beyond reach and number of clippings, we evaluate:
- Media tier and relevance
- Quality of mentions (tone, prominence, visuals)
- Message accuracy and pickup rate
- Backlinks and SEO value
- Share of voice vs. competitors
- Strategic media presence in key moments (launches, trade shows, trends)
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