SEO Agency
Search Engine Optimization, commonly known as SEO, is the process of improving and strengthening a website’s position in search engine results.
Our expertise
Our approach focuses on optimizing the following three pillars:
- Technical: a website that meets search engine requirements (optimized code, site speed, content, and tags).
- Content: a website that keeps users engaged and encourages them to explore multiple pages (high-quality content, user-friendly design, and relevant keyword selection).
- Popularity: a website that is talked about by users and authoritative sites (backlinks).
Our support
- Strategic, technical, and semantic audit
- Technical optimization of the website
- Editorial optimization of the website
- Creation of optimized content
- Link building (netlinking)
- Reporting and performance analysis
FAQ
Why choose ODW as your SEO agency in France?
Why choose ODW as your SEO agency in France?
ODW is a Paris-based SEO agency with deep knowledge of both international SEO best practices and the specific requirements of the French digital ecosystem.
We help global brands gain visibility on the French market through tailored strategies, native content, and a precise understanding of local search behavior.
We help global brands gain visibility on the French market through tailored strategies, native content, and a precise understanding of local search behavior.
What makes the French SEO market unique?
What makes the French SEO market unique?
In France, Google holds over 90% market share, but search behavior, keyword trends, and user expectations differ from other markets.
Language subtleties, formal/informal usage, regional differences, and the dominance of certain local websites (e.g. Leboncoin, Doctissimo) require a localized SEO approach - not just translations. French users also expect privacy compliance (GDPR, CNIL), fast-loading mobile pages, and trusted content.
Language subtleties, formal/informal usage, regional differences, and the dominance of certain local websites (e.g. Leboncoin, Doctissimo) require a localized SEO approach - not just translations. French users also expect privacy compliance (GDPR, CNIL), fast-loading mobile pages, and trusted content.
What services does ODW provide as an SEO agency?
What services does ODW provide as an SEO agency?
ODW offers a full suite of SEO services:
- SEO audits (technical, semantic, competitive)
- Keyword strategy & content mapping (in French & English)
- On-site and off-site optimization
- Technical improvements (Core Web Vitals, mobile-first, structured data)
- Link-building campaigns (with quality French publishers)
- Local SEO and Google Business Profile optimization
- Monthly reporting & performance tracking
How do you approach multilingual or international SEO?
How do you approach multilingual or international SEO?
ODW builds SEO strategies that consider language intent, not just direct translations. We manage hreflang tags, multilingual content structure, and semantic optimization for each target language. In the French market, we focus on native phrasing and culturally appropriate search terms that reflect actual user behavior.
Is SEO in France only about Google?
Is SEO in France only about Google?
While Google is dominant in France, other platforms increasingly influence visibility - including YouTube, local media, vertical directories, and now AI-powered tools like ChatGPT, Perplexity, or Gemini.
A forward-thinking SEO agency doesn’t just focus on traditional rankings. ODW designs ecosystem-wide strategies that combine technical SEO, brand visibility in AI-generated answers, backlinks, and presence across semantic search environments.
We optimize your content not only for search engines, but also for AI-driven platforms that reshape how users discover information.
A forward-thinking SEO agency doesn’t just focus on traditional rankings. ODW designs ecosystem-wide strategies that combine technical SEO, brand visibility in AI-generated answers, backlinks, and presence across semantic search environments.
We optimize your content not only for search engines, but also for AI-driven platforms that reshape how users discover information.
How long does it take to see SEO results in France?
How long does it take to see SEO results in France?
Like in most mature markets, SEO in France takes time. Depending on your starting point, you can expect the first results within 3 to 6 months, with long-term ROI improving from month 6 onward.
ODW works in agile cycles, combining quick wins and deep foundations for sustainable growth.
ODW works in agile cycles, combining quick wins and deep foundations for sustainable growth.
How does ODW ensure full SEO compliance with French data protection laws?
How does ODW ensure full SEO compliance with French data protection laws?
We optimize SEO without compromising privacy. All tracking implementations (cookies, analytics, tag management) follow GDPR and CNIL guidelines. We work with consent management platforms (CMPs) and configure analytics solutions that balance data collection with legal obligations.
What type of clients does ODW work with?
What type of clients does ODW work with?
ODW works with international brands, scale-ups, and institutions looking to grow their presence in France or across French-speaking markets.
Whether you’re entering the French market or improving your local SEO performance, we tailor our methods to your industry (e-commerce, B2B, education, health, etc.).
Whether you’re entering the French market or improving your local SEO performance, we tailor our methods to your industry (e-commerce, B2B, education, health, etc.).
HAVE WE CATCHED YOUR EYE?