Social Listening Agency
The collect, management, and analysis of data are crucial challenges for brands. Data enables a deeper understanding of consumer expectations and feedback. It serves as the foundation for all strategic thinking and decision-making.
Our expertise
We support brands in mastering data, analyzing conversations, and understanding their audiences. Specifically, gathering consumer insights enables us to guide you in steering your marketing strategy effectively.
Our support
- Data collection and monitoring (media, websites, social networks, blogs, forums, etc.)
- Data analysis
- Detection of strong and weak signals
- Identification of brand ambassadors
- Implementation of alerts and reporting
FAQ
What makes ODW a strategic social listening agency?
What makes ODW a strategic social listening agency?
ODW goes beyond basic monitoring to deliver actionable insights drawn from social data.
As a French social listening agency, we combine cutting-edge tools with expert human analysis to decode sentiment, detect weak signals, and align brand actions with real-time audience expectations. Our approach turns noise into strategy.
As a French social listening agency, we combine cutting-edge tools with expert human analysis to decode sentiment, detect weak signals, and align brand actions with real-time audience expectations. Our approach turns noise into strategy.
Why is local expertise essential for social listening in France?
Why is local expertise essential for social listening in France?
Understanding cultural nuances, language subtleties, and digital behavior specific to the French market is key to effective social listening.
At ODW, our native analysts interpret sentiment with precision and identify context-specific trends that generic international tools often overlook. This ensures relevance, accuracy, and impact.
At ODW, our native analysts interpret sentiment with precision and identify context-specific trends that generic international tools often overlook. This ensures relevance, accuracy, and impact.
What types of data does ODW’s social listening cover?
What types of data does ODW’s social listening cover?
Our social listening capabilities include:
- Social platforms (X, Instagram, TikTok, LinkedIn, YouTube)
- Forums (Reddit, Jeuxvideo.com, Doctissimo)
- News sites and online media
- Blogs and consumer reviews
- Dark social indicators when relevant (via client-internal sources)
How does ODW handle sentiment analysis in French?
How does ODW handle sentiment analysis in French?
ODW combines AI-powered tools with human refinement to ensure sentiment analysis is contextually accurate — especially in French, where irony, idioms, or polarising topics can skew automated results. Our analysts intervene to qualify nuances, making the data both reliable and actionable.
How can social listening help brands anticipate a crisis?
How can social listening help brands anticipate a crisis?
Through anomaly detection and trend deviation tracking, ODW identifies early signs of reputation risk. Whether it’s a growing negative sentiment, a boycott campaign, or a media backlash, we alert clients in real time and support them with scenario planning and messaging strategies adapted to the French media ecosystem.
Is social listening compliant with French and EU regulations?
Is social listening compliant with French and EU regulations?
Yes. ODW adheres strictly to GDPR and CNIL guidelines.
We only collect publicly accessible data and ensure all analysis is performed with full respect for data privacy. Our legal oversight guarantees risk-free operations for your brand.
We only collect publicly accessible data and ensure all analysis is performed with full respect for data privacy. Our legal oversight guarantees risk-free operations for your brand.
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