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Citizen
Citizen, a Japanese watchmaking manufacturer, celebrated its 100th anniversary in 2018. Distributed in over 130 countries worldwide, Citizen is renowned for developing Eco-Drive technology, which allows watches to be powered by sunlight, enabling them to run continuously.
Expertises
Influence Social Media
Orchestrating the Social Media Launch
ODW is responsible for supporting Citizen in the deployment of its Social Media and influencer strategy in France. The agency handled Citizen’s launch on Instagram in 2019, followed by Facebook in 2020.
Building on the brand’s philosophy, “Better Starts Now”, ODW positions Citizen as a benchmark for technological innovation, while leveraging its strong inspirational identity.
Supporting the Brand’s Key Moments
At the same time, the agency supports the brand’s key moments through:
- The creation of key visuals, particularly for Press/PR campaigns
- The implementation of influencer campaigns
- The management of targeted media campaigns
HAVE WE CATCHED YOUR EYE?