Citizen, a Japanese watchmaker, celebrated its 100th anniversary in 2018. Distributed in more than 130 countries around the world, Citizen has notably created Eco-Drive technology allowing watches to be powered by sunlight and thus be able to operate continuously.
ODW agency is responsible for supporting Citizen in the deployment of its Social Media strategy and the establishment of an influence program in France. Based on the "Better Start Now" brand philosophy, the agency positions Citizen as a benchmark for technological innovation while building on the strong inspirational side of the brand.
At the same time, the agency supports the strong moments of the brand through the creation of key visuals, especially for Press and PR campaigns, and the implementation of targeted media campaigns.
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