As the world’s leading agri-food company and largest dairy company, Nestlé processes and markets a wide range of food and feed products and beverages.
Nestlé has entrusted ODW with the task of promoting its Nestlé for Healthier Kids programme, an initiative that aims to help parents educate their children in order to guide them towards a healthier lifestyle.
Many educational and informative content have been created on food health issues and the Nestlé for Healthier Kids programme, and relayed on social networks.
At the same time, contents highlighting the nutritional improvements made to some of the group’s brands for children have been disseminated in order to inform and reassure about Nestlé products.
During the month of June, the key period for the Nestlé for healthier Kids programme, a contest was launched each week on the Nestlé France Facebook page.
To participate, users had to comment on a combination of products to create a balanced menu for a 6-11 year old child.
Through this operation, the aim was both to inform and educate the community on the composition of a balanced meal and to enhance the nutritional aspect of Nestlé products.
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