Acquisition campagaigns Goldcar

Acquisition campaigns

Goldcar, a subsidiary of Europcar, is the number one car rental company in Spain. It has close to 120 rental agencies in Europe, particularly in Spain, Portugal, France and Italy.

Acquisition campaigns Goldcar
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Lead acquisition

ODW has worked to develop sales on Goldcar e-commerce website thanks to the optimisation of customer experience, the optimisation of existing acquisition levers and implementation of new acquisition levers.

  • Marketing study
  • UX / UI
  • Influence
  • SEA

Goldcar website UX

Optimize the funnel of conversion

ODW has worked on the entire Goldcar conversion funnel for French speaking countries:

  • marketing audit: redesign of the commercial offer and promotional visuals
  • website audit: UX / UI, buying journey
  • optimisation of SEA campagaigns
  • set-up of commercial emailing
  • influence: creating an influence program with promotional codes.


Goldcar influence

Our other projects to be explored

Goldcar contact

We love our work and we look forward to hearing from your projects.

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Goldcar contact