Influence Agency

Influencers are passionate opinion leaders who have a strong connection with their audience.

Experts in their field, they enjoy credibility with their followers, thanks in large part to their closeness and relatability.

Authenticity is the trait people value most in influencers. For any influencer campaign, an effective message is one that is genuine and meaningful.

Our expertise

The profiles we collaborate with are invited to create content that highlights your brand while staying true to their usual editorial style, ensuring it resonates effectively with their audience.

To achieve this, we maintain continuous communication with influencers throughout the entire campaign. Influencer collaboration is built on fostering a strong relationship with the influencer and true cooperation in crafting the campaign together.

ODW is committed to building a sustainable and responsible relationship with influencers and brands. We invite you to consult our ‘Responsible Influence Policy‘.

Our support

ODW supports you in implementing influencer marketing campaigns:

Strategic brainstorming and campaign proposals;
Identification and mapping of relevant influencers;
Personalized outreach and relationship management;
Negotiation and contract management;
Organization of unique events;
Establishment of partnerships;
Campaign monitoring;
Measurement of outcomes and ROI.

ODW is certified by AFNOR as a “Responsible Influence Consulting Agency“.

FAQ

Why work with an influencer agency in France?

The French influencer marketing market has its own cultural codes, platform preferences, and strict legal requirements. A French influencer agency understands these specificities, has access to a qualified network of local creators, and designs campaigns that comply with national regulations while effectively resonating with French audiences.

What regulations govern influencer marketing in France?

Since 2023, France has implemented a dedicated law to regulate influencer marketing. All sponsored content must be clearly labeled (using terms like “paid partnership”, “sponsored”, or “advertisement”). Certain industries (e.g., healthcare, crypto, gambling, cosmetic surgery) are strictly regulated. Influencer agencies are responsible for ensuring compliance with consumer protection laws, image rights, and transparency obligations set by French authorities (DGCCRF). Non-compliance can result in financial penalties or even bans.

What types of influencers can be activated in France?

An influencer agency can activate various profiles based on campaign goals:

Nano-influencers (1k–10k followers): ideal for local or niche engagement
Micro-influencers (10k–100k): strong audience trust
Macro-influencers (100k–500k): broader visibility
Top-tier influencers / Celebrities (500k+): high-impact brand exposure

In France, the right influencer depends on the sector (fashion, tech, luxury, etc.) and your target audience.

Which platforms are most effective for influencer marketing in France?

In France, Instagram remains the leading platform for lifestyle, fashion, and beauty campaigns. TikTok is booming among younger audiences with high creative potential. YouTube is ideal for long-form and educational content. Twitch is growing fast in gaming and entertainment sectors. LinkedIn is increasingly used for B2B influencer campaigns.

How much does an influencer campaign cost in France?

Budgets depend on the influencer’s profile, the platform, campaign duration, and content complexity. In France:

A macro-influencer Instagram post can range from €2,000 to €10,000
A YouTube sponsored video may cost €15,000 or more
Top-tier influencer collaborations can exceed €50,000

Influencer agencies also consider production costs, image rights, and media amplification options.

How is influencer campaign performance measured in France?

Key performance indicators include reach, engagement rate, traffic generated, cost per action (CPA), conversions, and brand awareness (tracked through analytics tools or social listening). An influencer agency typically delivers detailed reporting with benchmarks tailored to the French market.

CASE STUDIES

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